Wednesday 13 November 2013

Magazine Terminology

Masthead - The main title of the magazine, It is always on the front cover.

Banner - To promote something exclusive for example an interview which they want the reader to identify.

The Main Image - Is the image in the centre of the front page, the picture is usually of a person who will probably have an exclusive interview and a couple of pictures inside the magazine. The main image is the product which sells the magazine.

Buzzword - Usually promotes something that is exclusive or for example where a magazine has a prize to win in will usually say the word "WIN" to promote something the reader can get for free.

Headline - The headline is the main piece of text on the cover of the magazine. The headline will promote the main image on the cover.

Barcode - A code and convention - a barcode is on every cover of every magazine it tells us the price and overall quality of the magazine. A barcode helps the customers understand that this item needs to be paid for. It can also tell the reader which company distributes the magazine.

Anchorage text - usually found underneath the headline and helps the customers understand the headline and the main image.

Puff - an incentive which is place on the cover to make something stand out. Usually by putting text around a shape.

Secondary images - Images that are on the front cover that is maybe not as important as the main image.

Pug - Where the corner of the page is covered and usually has a buzzword inside of it. It is an incentive
to open the magazine.

Features -  Things the readers will find inside the magazine.

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